Little Luli is proudly Philippine-made and strives to continue making products crafted from local fabrics and materials while being mindful of its global market.
It was founded by Lucien Lao Villarruz in 2012 borne by her own need to find better designed pieces for her children. Now it has evolved into one of the most trusted and cherished children’s clothing lines in the country.
Little Luli believes that children’s clothing can be timeless. With its simple clean lines, minimalist and classic collections, Little Luli designs are meant to be worn by kids for a long time.
Little Luli is also about flexible and functional fashion. Colours are gender neutral and may be passed on amongst siblings. Since clothes are simply and classically cut, they may be paired with diverse outfits. Fabrics are painstakingly chosen to ensure that these can withstand wear and tear as much as they encourage movement and flow. For accessories, Little Luli purposely chooses soft, whimsical materials that inspire creative play.