Atopic Prone

Atopic-prone skin, also called atopic dermatitis, affects one child in five.1, but atopic doesn’t mean atypical. If the signs of this eczema are unpleasant (redness, itching sensations, dryness, etc.), they are not rare, nor contagious to other children, and not irreversible.

Atopic dermatitis (eczema) is a condition that causes dry, itchy and inflamed skin. It's common in young children but can occur at any age. Atopic dermatitis is long lasting (chronic) and tends to flare sometimes. It can be irritating but it's not contagious.

People with atopic dermatitis are at risk of developing food allergies, hay fever and asthma.


Moisturizing regularly and following other skin care habits can relieve itching and prevent new outbreaks (flares). Treatment may also include medicated ointments or creams.