Color Land was founded with one goal in mind, to make parents lives easier so that they can spend less time-solving problems, and more time focusing on what really matters. Our founder Jennifer, an engineer and career mom, realized that she was spending far too much time struggling and fumbling with something as simple as a baby bag. Surely, there must be a better way to design a bag, to make it easier to use, easier to carry, and more useful in any situation. A baby bag can and should be done better. It was this simple idea that inspired Jennifer to quit her job at a very well known tech company and apply her knowledge and experience as an engineer to a solution that can be seen, felt, and enjoyed by parents every day.