Collection: True

True is armed with over 15 years of experience in personal care R&D and manufacturing, each of the ingredients were carefully selected for their purpose and possible harshness validated with the Environmental Working Group ( a non-profit, non-partisan organization dedicated to protecting human health and the environment. Only those ingredients with the lowest toxicity (rated as 1) were chosen. We did not only make sure that these ingredients are natural, we also made sure that they are clean. Clean for us means:

  • Non-toxic, gentle, and free from skin-irritating ingredients
  • Always environmentally friendly and cruelty-free, with ingredients sustainably derived from plants.
  • Clinically tested by third parties for stability and efficacy


All True products are:

  • 100% plant-based
  • Made with Ecocert ingredients
  • Made with certified organic ingredients
  • Produced in an FDA licensed GMP facility
  • Tested for product stability
  • Not tested on Animals
  • Safe for pregnant and nursing moms


    True products do not have:

    • Petrochemicals
    • Propylene Glycol
    • Mineral Oil
    • Silicones
    • Sulfates
    • EDTA
    • PEGs
    • TEA
    • Synthetic Fragrances
    • Artificial Colors
    • Parabens
    • Preservatives